The key elements to the success of any direct marketing activity are the quality of targeting, the offer being made, the timing of the activity, the frequency of contact and the creative concept.
But the Golden Rule of direct marketing is to test and measure everything. This determines with great accuracy where your campaigns are successful, and should be rolled out on a larger scale. We’re experts in all these areas, why not let us help achieve the best possible response for you.
Integrated campaign planning
With expertise in all areas of marketing, we are able to devise and implement fully integrated campaigns for acquisition and loyalty programmes. Talk to us to find out how to make the most of your budget.
Customer Relationship Management
Lionheart offer a CRM solution in partnership with Really Simple Systems, the UK’s leading CRM system provider. With this web hosted CRM solution, you and your team can manage all your customers, prospects, contacts, tasks, sales opportunities and marketing campaigns in one easy-to-use system.
Data profiling and purchase
We can profile any data you might already have to better understand your existing customers and leading to data recommendations on future data purchases If you don’t have your own, we can also make recommendations on the best data to use based on agreed market segmentation criteria.
Telemarketing
If you follow up a mailing with a telephone call, you can increase results by 50 to 1000% - and it's not unusual for a business that implements successful telephone marketing to see profits double within one to three years.
Our apporach to telemarketing is sophisticated, so forget high pressured sales calls, we work with you to nurture and grow the relationships you have with your existing clients and customers by gathering information, asking questions, setting appointments and ensuring their needs are being met.
And, if it's new customers or an increase in sales you're after, we can help there too.
...and more besides
We can provide all the support you need for your direct marketing activity – from fulfilment of enquiries and in bound response handling. Ask for more details.