A brand is what people think or feel about your business. It’s their emotional response to your company, your product or your service.
A brand is people’s experience of your business. Whether through consumption of your product or use of your service, your brand is shaped by people’s experience of it.
A brand is people’s perceptions of your business. What you communicate to people and how you communicate with people, as well as the media and peer groups can have a huge influence on these perceptions.
In short, a brand is a relationship between your business and your customers...
