Creativity plays an increasingly important role in business, generating ideas that can lead to innovation in a company’s process, products or service, thereby creating competitive advantage, facilitating growth or maintaining market share. In fact, in today’s highly competitive market, creativity and innovation are seen as the key to success for companies worldwide.
However, the problem for many businesses is that creativity doesn’t come naturally, or even easily. Time constraints and pressures of work aside, most organisations do not have the culture to support creativity, the skills and knowledge to facilitate creative thinking or the experience to make use of their single most valuable asset – their staff. So, how can you put creativity at the heart of your business..?
