Edward de Bono coined the phrase 'lateral thinking' in 1967 and it’s been in common use ever since.
The concept of Lateral Thinking is one which attempts to cut across existing knowledge, accepted norms and behaviour, by making new paths across such patterns to create new ideas and concepts.
The tools and techniques of Lateral Thinking are designed to change existing perceptions and produce ideas outside of current accepted thinking.
We use Lateral Thinking on a daily basis to create exciting new ideas and refreshing new ways of doing things for our clients and ourselves.