The concept of serious creativity may seem a contradiction in terms for many people. Everyone knows that creativity has to be fun, lively, and crazy – so how can we have serious creativity?
Edward de Bono, the originator of lateral thinking, argues that it is precisely this misconception about creativity and the common practice of simply brainstorming to generate new ideas that has held back the development of creativity for decades.
Serious creativity provides the tools to organise thinking and thinkers, using deliberate and formal tools such as lateral thinking and parallel thinking, to produce relevant ideas on demand.
We’re not saying that creativity can’t be fun, in fact humour has an important role to play, but as accredited facilitators and seasoned practitioners of Serious Creativity, we know how valuable it can be for us and our clients.