The United States had held the America’s Cup for 130 years, having never been defeated.
John Bertram, head of the Australian syndicate and skipper of their yacht, used creative thinking tools to redesign the keel and sails of their boat, and improve the training methods of the crew.
Result – The Australians won! Bertram also indicated in the next race four years later that the Australians did not use the creative thinking methods. They lost!
What can we learn from this example?
Innovation should be a long term strategy not a one-off exercise.